Consumer Testing Organisation
Consumer tests enable you to assess the acceptability, satisfaction and perception of your cosmetics, food supplements or other household products among your target audience. Beyond effectiveness, these tests evaluate sensory criteria (texture, smell, taste, etc.) that are essential to consumer loyalty. Conducted in accordance with best practices and ethics, these tests reinforce the credibility of your products among consumers and distributors.
The steps involved in setting up a consumer test
Definition of the protocol
- Identify the objectives (overall satisfaction, texture, fragrance, etc.)
- Select the criteria to be evaluated and develop the questionnaire.
Recruitment of consumers
- Choosing the target panel (based on skin type, age, usage habits, etc.)
- Creation of a representative sample.
Conducting the test
- Provision of products and clear instructions for use.
- Testing at home under real conditions of use.
Collection of perceptions
- Collection of opinions via qualitative questionnaires.
Analysis and summary of results
- Statistical processing of data.
- Identification of strengths and areas for improvement.
Report writing
- Clear and actionable feedback to validate your claims or guide your marketing actions.
Why entrust us with organising a consumer test
We can assist you with every stage of the consumer testing process, from defining the protocol to analysing the results, in order to validate the user experience, back up your marketing claims and adapt your product to market expectations. Conducted in accordance with best practices and ethics, these tests give your products solid credibility with consumers and distributors.
